Roberto Casini, Group CEO, gives us some insights on Les Bouchages Delage entry in Tapì - Roberto Casini, Group CEO, gives us some insights on Les Bouchages Delage entry in Tapì - tapisite-de
Roberto Casini, Group CEO, gives us some insights on Les Bouchages Delage entry in Tapì
Here’s the current status and a look towards the future
After more than a year of meetings in France and Italy, we are pleased to announce the incorporation of Les Bouchages Delage into the Tapì Group.
Recognised as the leader in closure production for premium alcoholic drinks, and partner to the biggest producers of Cognac and other spirits globally, there were many interested parties including some large multinational groups that operate in the closure sector. For this reason, we can say that we are not only pleased to have chosen them as our partner, but we’re also pleased that they chose us, considering the other compelling potential collaborators.
Uniting Tapì and Delage into one Group we will strengthen our business
The French-Italian pairing has been received with great enthusiasm on both sides. And because of this, I view the Tapì-Delage Group as the combination of common values from their respective skill sets, rather than as an actual acquisition. For me, it’s a source of pride to see there’s already strong engagement and willingness to share synergies and competences between people in both organisations.
Les Bouchages Delage is an organisation with great skills and know-how in our reference market. We both sell high-quality products with complementary commercial offerings and product ranges that integrate well.
The specialist know-how about plastic and aluminium materials along with the supply and production of wood from Tapì is being integrated with Delage’s production phases for metallised plastics and metalworking, as well as their in-depth knowledge of cork.
So, today we have become the Group with the most complete portfolio available in the closure market that’s focussed on premium and super-premium spirits.
Both brands - Tapì and Les Bouchages Delage - have always been associated with cutting-edge technology and in-depth design research. And they can expect to achieve an excellent position in the market, both in terms of reputation and brand strength, internationally.
More specifically, the Tapì brand has always been recognised for its design and innovation, while the Delage brand occupies a traditional position, with a clear focus on the development of top-quality products.
I’m certain that in uniting Tapì and Delage into one Group we will strengthen our business and market objectives. On one hand, it drives the consolidation of both brands in the markets where they operate. And on the other, we can win new markets by converging the meeting point between demand and offering in the most holistic and effective way.
This article appears in our printed magazine, TapInk.